How to Tame a Wild Tounge Essay Example

How to Tame a Wild Tounge Essay English: The Dominant Language In the essay, How to Tame a wild Tongue, Gloria Anzaldua the author, states the importance of maintaining ones native tongue. She believes that people should speak whenever or however they please given that it does not harm anyone. Anzaldua does not want to escape her Mexican ways such as speaking Spanish. It is a vital part of her life because she communicates with her family members speaking a variety of Spanish dialects. Since she has no other way to show her Mexican ways, it is key that she speaks Spanish to maintain her Mexican pride. People take pride in the languages that they speak and its not right for others to tell them they are not allowed to express themselves in those foreign languages. On the other hand, it is important that to speak English in order to communicate with her classmates, teachers, and anyone around her. English is fast becoming the dominant means by which the world is able to communicate. It is being referred to as the global language as it is seen as a common means for interaction between different countries. This new phenomena can be seen in a positive light because the use of English as a ommon language brings efficiency and greater understanding. Nevertheless there some people who believe that this fact has changed and that now it is more important to learn Spanish and Mandarin than the English language. Anzaldua dealt with this issue on a consistent basis in her school life. Though she was not told to lose her Spanish ways, she felt that speaking English would not allow her to express herself. Especially in the American culture, it was necessary for her to learn English to communicate with her peers. We will write a custom essay sample on How to Tame a Wild Tounge specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on How to Tame a Wild Tounge specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on How to Tame a Wild Tounge specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Furthermore, the English language is the number one lingua franca no other comes close. At the moment about 1.113 million people speak Chinese as their mother tongue, whereas about 372 million speak English. Following this criterion Chinese must be the worlds global tongue; and yet analysts considered English to be the global language of the century. Imagine if Chinas economy takes flight in the coming few years, enabling the country to replace the United States as the greatest economical power, there would be a possibility that China could take over in the next couple decades. In fact, reports have shown that the number of Chinese learners is increasing dramatically. Chinese learners in Africa, for example, have increased to 8,000 in the year 2005. The Forum on China-Africa Cooperation published the statistic in a 2005 report. The report also says that in Sudan alone, Chinese learners have amounted to 450, and many have come to China to learn on Chinese government scholarships, according to Peter Nyot Kok, Minister of Higher Education and Scientific Research of Sudan. According to the U. S. Bureau of the Census, ten years ago about one in seven people in this country spoke a language other than English at home. Since then the proportion of immigrants in the Southwest are heavily Spanish speaking. Hispanic people make up 30 percent of the population of New York City, and a television station there that is affiliated with a Spanish-language network has been known to draw a larger daily audience than at least one of the citys English-language network affiliates. According to the census, from 1980 to 1990 the number of Spanish-speakers in the United States grew by 50 percent. Statistically, more people in the world speak Mandarin than English, but Mandarin is not spoken much outside Asia. A global language is a language spoken internationally. A global language is not only a majority people spoken, but also use in international organization or international event. Its a well-known fact that there is huge demand for English speaking professionals in China who can facilitate international business. There is also acute demand for English teachers who can make the Chinese students better equipped for modern-day business and life. Chinese has more native speakers, however, it also has simplistic grammar, and it lacks articles, prepositions, verb conjugation and tense, singularity and plurality of nouns making it less effective than English at expressing complex meanings. It is also tonal, which limits the speakers use of tone for emotional and conceptual expression. Furthermore most Westerners find the Chinese writing system difficult to grasp. So from emerging trends, it seems evident that Chinese is not more popular than English as a global language. English is widespread largely due to the fact that it is used so heavily in television, film and music. Hollywoods global spread has contributed strongly to the international popularity of English. It is also the predominant language on the Internet. Web pages in other languages often tend to ave an English translation. The British Empire and the dominant nature of American popular culture have contributed overall to the spread of English across the planet. Because of this many young Hispanics have favored adopting the English language into their culture. In South East Asia, as a result of English becoming a kind of global currency, there is a large turn towards acquiring language skills not in any language but most specifically in English. As the world becomes more globalized or as corners of the planet open up for trade relations with other countries and tourism ooms, the need for English increases. Hotels, shops and schools have a desperate desire to sell their services and make a living. Peoples ability to survive is strongly linked to their ability to communicate in English. Consequently native languages become redundant and even endangered. People focus on learning English over learning other languages and also in many cases need to use their individual languages to a lesser degree. In fact more Asians speak English than anyone else. One of them is that it facilitates the exchange of information from one part of the world the other with ease. It is through the existence of a global language like English that peace and trade has been enhanced between dissimilar countries. It has also facilitated the mobility of people both in their physical terms and also electronically. Sufficient statistics indicate that most trade is done electronically and this is greatly facilitated by English as a global language. Finally, there are economic advantages connected with a global language. Crystal claims that the more a community is linguistically mixed; the less it can rely on individuals to ensure communication between different groups (Crystal 2003:11). ending large sums of money on translations and interpretations in order to reach its citizens. A global language known and spoken by everybody would undoubtedly lower these costs, and the spared money could be used in other important areas instead, for example in humanitarian aid. In fact, during the last decades the need of interpretation and translation in international organizations has progressively has been decreasing thanks to the expansion of English. Many international organizations find it necessary that all people involved speak English, since the translation expenses would be too high. According to Crystal half the budget of an international organization could easily get swallowed up in translation costs if there was a lack of a common language (Crystal 2003: 12). Mutual intelligibility, great career opportunities and reduced administrative costs are some of the advantages a global language would give. We are in need of an international language for communication, politics, trade and security, but at the same time we are worried about language death, the advantages native speakers will have and all the disadvantages non-native speakers will face. English is growing, it is strong language, and its future seems bright. My opinion is that if there will ever be an official international language English is the best option. It is a strong, well- developed language with millions of speakers. Even if a global language might be important, different languages are of importance for their culture and for the development of their native speakers. Anzaldua wants to maintain her heritage by speaking her language constantly. She is in fear that speaking English will lead to the death of her heritage, but the integration of her heritage with English will only allow er to have communication with more people around her. Languages make the world more interesting and more alive. Works Cited Alatais, J. , Straehle, C. (1997). The universe of English: Imperialism, chauvinism, and paranoia. In L. Smith M. Forman (Eds. ), World Englishes 2000 (pp. 1-20). Honolulu: University of Hawaii. Brutt-Griffer, J. (1998). Conceptual questions in English as a world language: Taking up an issue. World Englishes, 17(3), 381-392. Crismore, A. (1996). Attitudes toward English in Malaysia . World Englishes, 15(3), 319-335. Crystal, D. (1997). English as a global language. Cambridge: Cambridge University Press.

The concept map for teaching spoken English

The concept map for teaching spoken English Advertising We will write a custom coursework sample on The concept map for teaching spoken English specifically for you for only $16.05 $11/page Learn More Differences between the two concept maps The first map is a simple representation of what the teacher would involve in teaching spoken English. On the other hand, the second map is a detailed map with explicit contents of all elements of teaching spoken English, implementation, and evaluation. The first map provides an overview of the lesson and its fundamental concepts. After the teacher had reviewed materials for teaching the spoken English to ESL class, he developed the second map based on new knowledge gained. Thus, the second map provides all features that the teacher requires to implement the lesson effectively. The first map only presents various features of the spoken English. The second map gives different details of what the teacher should teach in the spoken English lesson. For instance, sp eaking skills, pronunciation, and listening skills are core aspects of spoken English, which are in the second map. They also extend to highlight specific levels of teaching i.e., word and sound levels.Advertising Looking for coursework on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Under pronunciation, we can see that drilling is the best approach for vowels and consonants as highlighted in the first map. However, the second map breaks it down to aspects like voicing, place, and manner. Moreover, there are other elements of pronunciation, which one can identify, such as communication, sounds, variations in sound production, and other non-fluency features like repetition. It is also important to note that the second map has clearly identified specific roles of the teacher and students. One can also identify different levels of students’ capabilities like beginner or elementary, intermediate, and advanced levels . The second map has introduced detailed elements of teaching. For instance, we have the whole lesson, the distinct phase, and the integrated phase. In the second map, the teacher can also identify assessment details of the spoken English lesson. The second map has included planning details so that the teacher can have a logical way of teaching lesson contents. Therefore, the teacher can implement the lesson effectively without challenges. These features are not in the first map. The second map has unique features, which interlinks the entire lesson and planning processes to all other activities of the lesson. For instance, there is a direct arrow from the whole lesson to lesson planning. Such arrows are also present in stages of lesson planning and the role of the teacher and students. In addition, there are also curves, which show the direction of movement between activities. They show that the lesson is unified whole, and the teacher must follow sequences for effective implementa tion. This shows that knowledge acquisition in the spoken English lesson requires an integrated approach. The first map lacks pictures. In the second map, there are pictures embedded within the lesson. For instance, effective teaching of spoken English requires the teacher and learners to interact.Advertising We will write a custom coursework sample on The concept map for teaching spoken English specifically for you for only $16.05 $11/page Learn More The picture identifies interaction between the teacher and the learner in the learning processes. In addition, there is also a picture of learners engaged in role-playing (student-student interaction) and playing in order to learner voicing, place, and others. Overall, the second map is a detailed presentation of how a teacher can implement a lesson plan of the spoken English in the ESL class. It shows logical sequences of learning and integration methods of teaching the second language and knowledge acquisiti ons. An approach of teaching English I would use in the future The initial approach would be to let students to understand the importance of spoken English in their lives. It is necessary for students to understand that the need to learn and apply spoken English has increased significantly among people from different parts of the world. Students must understand that such needs arise due to international activities like trade, job opportunities, tourism, further education, and travelling or tourism. Thus, people of different ages and nationalities want to learn spoken English to meet such needs. Learning spoken English will ensure that students can communicate clearly with self-confidence and effectively deliver their messages. They must also understand that English is a global language. At this study level, (our study level is intermediate) the teacher knows that students will not be able to learn English as children do because it is a foreign language. Given the complexity of teach ing spoken English (see the concept maps), it would be important to emphasise the role of practice in order to reduce effects of the first language on English. I will let the student know that they need an extra effort to speak fluent and accurate English. I would also be interested in understanding what factors may hinder or motivate my students to learn spoken English. As a result, my future approach of teaching spoken English would be a comprehensive approach based on needs and motivation of students.Advertising Looking for coursework on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More My students are Saudi Arabia intermediate English students. They have learned English in the previous years. However, I do not expect them to exhibit high-levels of confidence, accuracy, fluency, and vocabulary usages when speaking English. Thus, my approach of teaching spoken English will also motivate learners to overcome their difficulties. My lesson would reflect the importance of teaching skills in listening, pronunciation, and speaking. These are important elements of effective communications. On this note, I would strive to understand general abilities and weaknesses of students in these aspects of spoken English. Herbert asserts that teachers should identify challenges, which students have in order to focus on such challenges when teaching (Herbert, 2002, p. 188-200). I will recognise that teaching pronunciation goes beyond sounds. As a result, I will incorporate word stress, intonation, and stress in sentences as parts of pronunciation for ESL learners. There are also linka ges in words, which my lesson would explain. During my lesson, students would note the role of their mother tongues and their influences on pronunciation of English words. However, an effective practice would ensure that students gain confidence and improve their communication skills (Hewings, 2007, p. 30). It will also be important to let students to know that it would be unrealistic to achieve the level of a native speaker in English pronunciation. It would also be important to encourage students to practice pronunciation whenever they find an opportunity to allow them lessen the effect of their native language on English. Students will also learn speaking and listening skills. However, the choice of these skills would depend on the level of students’ abilities (intermediate). Initially, I shall encourage my student to master discrete skills in learning spoken English (Rost, 1990, p. 99-177). They will recognise various forms of words, cohesive text elements, and key words in spoken English. These may form the basis of the lesson. However, I will introduce students to interpretive processes of listening in which we will engage in understanding conversation and discourse. Students shall engage in reading written texts loudly. During this process, I will emphasise the role of students whenever they are reading texts aloud. For instance, contemporary approaches of teaching listening skills require students to be active participants in the process of learning. In this regard, I would encourage my students to develop their listening skills by using various strategies to enhance, monitor, and assess such skills. Thus, my class would emphasise the role of students as active listeners. Doff observes that students must acquire both listening and speaking skills in order to realise successful conversations (Doff, 1988, p. 78-90). Traditionally, students would repeat what the teacher has said, memorise a conversation or a story and provide answer to drills. Thes e were sentence-based approaches to achieve proficiency in repetition or drill approaches. However, I would apply a communicative-based approach to teach spoken English (Richards, 2008, p. 1-2). In this context, I would encourage my students to develop speaking skills through generating ideas and solving tasks with the aim of developing fluency, accuracy, and vocabulary. Thus, I would apply information-gap and encourage students to use spoken English in real communications based on knowledge acquired previously. This strategy would allow students to acquire skills in communication and engage in meaningful negotiations, which would help them to develop effective oral skills. I shall encourage clarity and observation of grammar rules as Hedge notes (Hedge, 2000, p. 259). Teaching requires effective planning of the lesson plan. According to Butt, good planning, classroom management, and sustained performance are the best ways of ensuring effective learning (Butt, 2006, p. 65-80). As a teacher, I would make sure that I carefully plan my lessons by organising them in terms of introduction or warmer, pre-task activities, during tasks, and post-tasks activities. Warmer activities would be useful for preparing students for active participation in the spoken English lesson. At the intermediate level, students will engage in discussions, peer-to-peer activities, self-tests, and evaluation. Every stage of the lesson would indicate the role of the teacher and students. The aim of planning my lesson is to ensure that students remain active throughout the lesson. Baker and Westrup pointed out that engaging students in a lesson usually makes them active and apply acquired skills in learning (Baker and Westrup, 2003, p. 21-30). Engaging students in the lesson would ensure that they concentrate on learning activities. Besides, I would be able to encourage slow learners to participate in various activities. Activities in teaching spoken English would be able to motivate student s to contribute in learning and developing self-confidence for effective communication in English. Hedge encourages teachers to balance their lesson plans in spoken English so that students can develop both accuracy and fluency (Hedge, 2000, p. 259). At the intermediate level, I would focus on both accuracy and fluency as we develop fluency because my student would not have mastered accuracy in spoken English. In my class, I shall encourage the use of information gap, restricted conversation, storytelling, role-play, jokes, discussions, and use of games. I have also learned the importance of a good learning environment for learners. I shall ensure that the class has a favourable environment, which will encourage all students to take part in oral presentations. This would ensure that we do not leave slow learners as others progress. Collie and Slater note that a favourable classroom environment can promote learning of fluency (Collie and Slater, 1993, p. 8). In this context, I would focus on effective topic presentation, classroom management and student participation. Student errors and feedback will form the basis of developing an evaluation plan. I shall provide feedback and encourage students to generate correct answers. No feedback shall upset any student. I shall pay special attention to student assessment. Validity, reliability, and practicality of students’ assessment tools are critical for evaluation of the teacher’s lesson outcomes. It would be important to ensure that tests have a suitable scoring and grading rubric in order to enhance reliability of assessment tools. Burgess and Head note the importance of knowing test criteria among students (Burgess and Head, 2005, p. 99-120). I would use different methods to test students learning outcomes. These may include information gap, interviews, and controlled interviews. I shall expect to see some levels of improvement among slow learners while fast learners will display improved fluency and accuracy. Overall, my teaching approach would encourage students to master English speech sounds like vowels and constants, stress, intonation, and rhythm as they also recognise manner and place. It will encourage a reasonable level of accuracy, use of vocabulary, and fluency among students. Thus, students would know what to say, and how to say it in any given context. References Baker, J., and Westrup, H. (2003). Essential Speaking Skills. London: Continuum International Publishing Group. Burgess, S., and Head, Katie. (2005). How to Teach for Exams. New Jersey: Pearson Education. Butt, G. (2006). Lesson Planning. London : Continuum International Publishing Group. Collie, J., and Slater, S. (1993). Speaking 3. Cambridge: Cambridge University Press. Doff, A. (1988). Teach English: A Training Course for Teachers-Tachers Workbook. Cambridge: Cambridge University Press. Hedge, T. (2000). Teaching and Learning in the Language Classroom. Oxford: Oxford University Press. Herbert, J. (2002 ). PracTESOL: Its not what you say, but how you say it. In J. C. Richards and W. A. Renandya (Eds.), Methodology in Language Teaching (pp. 188-200). Cambridge: Cambridge University Press. Hewings, M. (2007). Pronunciation Practice Activities: A resource book for teaching English pronunciation. Cambridge: Cambridge University Press. Richards, J. C. (2008). Teaching Listening and Speaking: From Theory to Practice. New York, NY: Cambridge University Press. Rost, M. (1990). Listening in Language Learning. London: Longman.

Traditional University Education verses Online Education courses Essay

Traditional University Education verses Online Education courses - Essay Example Online education, which is in the category of distance learning, involves studying via the internet (Amy, 2009). There is minimal face to face interaction because all assignments are posted, done, and submitted online. This education best fits those who would not like to disrupt their professional career or personal life. You can do your assignments while you are in your office or home. Your study schedule is done at your convenience or when time is available. Traditional and online university Education have several elements that they share, however, there are certain elements which sets them apart. When considering an educational system, factors such as credit transfer, interaction, cost and convenience are of great importance. This paper seeks to compare and contrast traditional university education system and online education program. It will compare and contrast the cost, convenience, communication means, and interaction in the two programs. Cost In both systems there is a cost t hat a student must incur. As the world economy grows, the cost of education has always been increasing. However, this factor sets apart the two systems of education. The online education is relatively cheaper than the traditional education system. In the online education system, there is no need for transport funds because you study from home or your office. The textbooks are also available online and you do not need to incur an extra cost of purchasing them. In the traditional universities you need to rent a house or pay for a hostel maybe because of the distance from your place of residence; this is not the case for online education system. A student taking an online course may not need to attend gyms and dining halls. A mother who is breastfeeding will also not require employing a baby sitter if she is attending an online class. These differences make online education system relatively cheaper. Students who are undertaking online education also have access to scholarships, grants , and loans just like their counterparts undertaking traditional education systems. Convenience The flexibility that goes with online university courses makes them more convenient than traditional university programs. Since physical presence is not compulsory you can choose your own time to study your notes or do your assignments. There is no restriction to access of your lecture notes. This module is preferred by those who are working and do not have the time to attend lectures. However, just like the traditional university module, there are deadlines for submission of assignments and without commitment you cannot succeed in this program. The student should exercise discipline and balance his professional and education time. In an online course, you can also choose the period you want to finish your course. This means that you can schedule in more courses so that you can complete your course earlier. In a traditional system, the courses and exams run at a scheduled time and it is h ard to take more courses (Best Online Universities, 2013). Communication In both systems communication between the learner and the instructor is vital. In the traditional education system, there is more face to face communication than online communication. Students meet with their instructors in class, they are taught and can ask questions and be answered. They also meet with fellow students: discuss class work, share views, and ideas and can have group work. In the other system, communication bet

Explain the advantages and disadvantages for collecting abandoned DNA Essay

Explain the advantages and disadvantages for collecting abandoned DNA to law students - Essay Example Whenever these DNA materials are in such a state, it is referred to as abandoned DNA from a legal perspective. On the other hand, the legal Scholars suggest that, the free for all standing of the abandoned DNA poses an instantaneous threat to a person’s privacy. Nonetheless, abandoned DNA collection may be both advantageous and disadvantageous to law students (Schmalleger 312). The purpose of collecting the abandoned DNA determines whether it will be beneficial or not to the law student involved. Collecting DNA for a suspect secretly could be an unorthodox approach in solving any form of crime. However, prosecutors articulate that it crosses no legal boundary. From this reasoning, it’s not a crime to collect an abandoned DNA in a public place. Therefore, this advantage provides a platform for student lawyers to gather evidence especially if the suspect committed a criminal offense. For some States such as Florida and Washington, the act of collecting abandoned DNA has been under scrutiny especially after it raised questions (Healy 176). Important information that would facilitate the justice process can be obtained from a public place through skin flakes, saliva, or strands of hair. In the process of obtaining justice in the case of a crime case, DNA forms the basis of providing the bio-information that is an essential tool for identifying criminal offenders. However, compelling people to give their DNA to the police have raised lots of concerns. These concerns relate to informed approval, individual and family solitude, genetic information usage in the criminal justice scheme, and the preservation and DNA samples and profile use. Since DNA is unique to every person, things like blood, carpet fibers, blood, and hair can be examined even after decades. Individuals DNA is, therefore, an important tool used by law enforcers (Krimsky 109). In any criminal justice system, evidence is an important

Prison reform in Ghana Thesis Example | Topics and Well Written Essays - 250 words

Prison reform in Ghana - Thesis Example Prisons are housed in old colonial forts. New structures are being built, but not fast enough. Since most of the population is economically poor many end up committing a crime. The poor are at the mercy of the gang members. The prisons are filled with violence, drugs, and corruption. The Ghana Prison Service is in charge of overseeing the prisons. While changes are being made, they are woefully inadequate. The problem becomes that the Ghana people are patterning a prison system after the British. This would be fine if the Ghana government had the resources of the British government. Since the country is one of the poorest in the world, their prison system cannot achieve the same goals as one of the richest countries in the world. The Ghana Prison System needs to create a correctional program based on their resources, culture, and needs. While this seems unlikely I can only hope for a better prison system in the future. I wish that all humans can be treated fairly, even those in West Africa. Ghana deserves to have their culture preserved in every aspect of their life, including their prison

Importance of Measuring Returns in Marketing

Importance of Measuring Returns in Marketing Marketing Metrics Background Organizations have rapidly moved into an era of focused marketing spending. Cost cutting is no longer considered the best possible revenue generation vehicle because of its limitations. Tougher economy has put screws to marketing and sales department budgets. It has made marketing to prove it’s spend or at least justify the value of its investment. Ahuja et al., (2001) highlight that cost cutting alone is not enough in increasing a firm’s revenue, nor does it dramatically improve the bottom line over the long term. However, finding the â€Å"lost† money that isn’t being wisely invested and reallocating it to more strategic marketing programs helps to increase a firm’s revenue and profits year after year after year (Kokkinaki Stefano, 2004). This has given rise to the marketing metrics, marketing mathematics, measurement marketing. Marketing spending is continually been questioned as marketing budgets get slimmer. There is an increasing accountability of marketing spending in the current market climate (Barwise Farley, 2003). The marketing industry has reached an era where the firms are increasingly been forced to spend on profitable activities. The allowance to spend on things that don’t directly support the firm’s strategic plan, vision, and mission is reducing by each passing day. Leaders and higher managers are trying to continuously trying to motivate their firms to identify spending that isn’t tied to investment in the firm’s future (Clark, 1999). This is done to free up the money to reallocate it more strategically to more profitable propositions. The time of overspending with little or no control is drawing to a close. The rise of internet marketing has also increased the relevance and importance of measuring as results can easily be measured online. Online marketers measure things such as ‘Click-through rate’ (measures the relevancy of e-mail offerings by tracking the  number of unique click-through). One of the other online measures used by organizations like Amazon is the ‘Goal conversion rate’ (integrates web analytics with e-mail marketing tool to track the metric that matters) . The rise of performance measurement Performance measurement has been touted as an improvement for organizations for decades. Marketing managers and policymakers now have measurement tools to help carry out their responsibilities to deliver and improve services. Performance measurement can provide the link between whats (objectives, targets and performance standards) and hows (behaviors, competencies and processes) of personnel performance (Deery et al., 2002; pg 471). The measurement process involves setting of corporate, department, team and individual objectives. Researchers have recommended that a performance measurement framework should start with an organizational analysis. A decision to implement the performance measurement system should be made according to the organizational principles and model of the organization following the identification of the existing structure and functioning of the organization and the evaluation of the structural problems (Ambler, 2001). The most innovative companies and organization s, do not simply execute one good program, rather, they integrate advanced management techniques into a comprehensive approach to productivity improvement. They use performance measurement and evaluation to help establish goals and measure results, estimate and justify resource requirements, reallocate resources, develop organization improvement strategies and motivate personnel to improve performance (Schaufeli Buunk, 2003; pg 383). While some organizations do not believe in assembling data for measuring, others find marketing metrics hard to assemble. Lack of IT systems can be partly blamed as many organizations find different metrics scattered across the organization for different time periods, different customer and stakeholder segments, and a multitude of purposes. Aims Objectives Aim To identify and demonstrate the importance of measuring returns in marketing The Purpose of this research is to gain fresh insights into the concept of marketing measurement, analyze the significance and relevance of measurement in the current marketing climate. All relevant measurement variables used by organizations to measure marketing effectiveness will be demonstrated. Their affect on strategic decision making will also be looked into. Objectives To analyze the importance of measuring marketing activities The research demonstrates the importance of measuring and the problems that might arise when marketing activities are not measured. Increased competition and lack of capital is making the marketing budget shrink which has meant more intelligent use of marketing money. This has greatly increased the importance of measurement within the marketing community as they want to know areas of higher return and focus their spend on these areas. To assess the benefits of measurement activities The study not only highlights the benefits of measurement but also demonstrates the loss by not measuring marketing activities. In the process, it also considers the extra cost which the organization may incur while measuring these activities (cost in the form of technology, people and other fixed and variables cost) To illustrate and depict the relationship between marketing measurements and strategic decision making. The research does not study the marketing measurement activities in isolation. It relates the impact of these measurements on strategic decision making. It takes the case of various medium and large organizations to justify the importance of measuring. It discusses the use of marketing measures by other organizations and the impact they have on strategic and tactical decisions. To examine the difficulties faced by organizations looking to measure marketing activities. Marketing activities are not easy to measure and organizations can face technical and process difficulties in trying to measure its marketing returns. Smaller and medium sized organizations may have to make investments in technology and human expertise in order to measure their activities. It can also change the way data is stored in the data bases and other technical issues. The research will analyze these factors and make conclusions after doing a cost benefit analysis of marketing measurements. To make appropriate recommendations regarding marketing measurements. The research will recommend specific metrics and the way they should be measured to give accurate and timely information to the organizations. It will discuss the use of these metrics under different marketing situations and budget constraints. Scope The scope of the research is limited to secondary research. There is limited field research done for the purpose of this research. Also, there are a huge number of different metrics used by organizations across the globe, the study looks at the most common and appropriate measures. There might be other marketing measures which are equally suitable. Also, the research is generic in nature which means that a particular measure discussed might not be suitable for a particular organization at a particular time. The measures and metrics suggested does not relate to the nature, structure and culture of the organization. The study does mention the relevance of discussed measures under varying circumstances. Rationale The interesting perceptions with contradictory thinking with regards to marketing measurements is what aroused sufficient interest in the author to go in for a research into the concept which has become a part of the marketing decision making and corporate strategy. Although, conventional wisdom dictates that measuring marketing activities will give an organization a good indication of their effectiveness, in reality, marketing measurement is still not practiced by most organizations. It has also been inefficient for others because of the use of irrelevant measures. This makes the topic even more interesting because it is not just the use of measures that leads to effectiveness but its the use of relevant and appropriate measure. This tricky concept of marketing measurements was what made the author go in for a research as no existing literature gave a clear-cut judgment on the subject. Get help with your essay from our expert essay writers Layout and structure of the dissertation The dissertation is laid out in five chapters, sub-divided logically on the basis of their relative importance to the study. Each chapter looks at the research problem in a different perspective though there is noticeable degree of inter-relationship amongst them. The actual study begins from chapter two with Review of Literature analyzing different marketing measures used across the industry and assessing its relevance to organizational decision making. The contents in the research report can be elaborated briefly as shown under the following headings. Chapter One Introduction As the name suggests, this chapter introduces the study of the primary focus of the area of research. It clearly marks out the purpose, aim and objectives of the research giving a reader a guideline as to what to expect. It also gives out the scope of the research and spells out the rationale behind the study. Chapter Two Literature Review This chapter primarily prepares the study for empirical work by looking at evaluations and conclusions drawn on certain theories and concepts to check for similarities and difference made by past writers on similar or related studies. It’s on this basis, that later stages in the research are developed. It is therefore, purely a representation of secondary data with various notions. In particular, academic journals, websites and textbooks that articulate models and related theories are used as a reference. Chapter Three Analysis of Research Findings This chapter is devoted to the presentation and analysis of the information collected and the theories studied as a part of this dissertation. Marketing measures are examined in detail. Illustrations are also given to highlight the relevance of these measures under different marketing climate and organizational structure. The learning from the review of literature are linked to metrics used by different organizations. The chapter also discusses various cases and illustrates the importance of using the ‘right’ metrics and measures. Chapter Four Conclusions After careful examination, evaluation, assessment and analysis of data, in this chapter, the study points out how the aims and objectives of the research are met. It points out how the respective objectives are realized and tries to give an answer to the research question. It also discusses the problems faced by organizations in implementing marketing measures and the associated systems. Chapter Five – Recommendations The last and final chapter of the study gives generic recommendations based on the study undertaken. From the various cases studied, it was felt that some metrics are absolutely vital to the business and gives a good indication of marketing performance. These measures along with other suitable metrics are recommended. The chapter also discusses the limitations of the study and areas where further research may be carried out. Summary This chapter provided us with a basic guideline of the things to come. It gave a detailed description of the aim, purpose and objectives of the study and what the study seeks to achieve. It clearly mentioned the scope of the research and areas where the study will not throw much light on. The study now moves forward to discuss the existing theories and concepts, to explore the concepts of marketing metrics and how metric s are measured. It will also examine the different metrics used by organizations and the relevance of those metrics and measurements to the organization.

Dramatic Devices in An Inspector Calls :: J.B. Priestly

An inspector calls Dramatic Devices An Inspector Calls is a play written by J.B Priestly in 1945 however it is set in 1912. An Inspector calls is a thriller set in England. This was a very difficult time for several reasons. In 1912 it was a time where people were just greedy and selfish. Priestly wrote this play because he was concerned that the world that he and others was living in was a place of disgust and that people could do better. To tender all these wounds in the world Priestly wrote this to show that there is enough time to repair these problems and be as bright as possible for the future. The play makes us question ourselves and what sort of a character we would prefer to be. In 1912 it was a time of inequality. In fact there was a really big gap between the rich and poor, in the time if you were really rich, you were stated as really lucky, but for the poor it was a really different story. They had low wages and had difficulty on surviving on the money they were given. One of the most important themes in An Inspector Calls responsibility for other people’s welfare, and that wealthy people have obligations to look after those less fortunate than themselves. J. B. Priestley uses the inspector to express his views to people. One more of Priestley’s reasons for writing this play was to show how people were behaving at the time. He wrote this play to reflect what people were really like and what they thought. The Birling family are rich and they look down on the lower-class as less than human make no difference to society. Mr. Birling believes he just needs to look after for himself, but Priestley doesn’t agree with this. All of the characters that are sitting down to dinner are responsible for the death of one girl Eva Smith, but not all of them think about their responsibilities, Birling feels that everyone has to look after themselves. Priestley partly shows what he is trying to say by showing Mr. Birling a proud man to be in so much error about so many things, such as the unsinkable Titanic ship and the two world wars not going to happen the audience would know that he is wrong. This is a device which Priestley uses called dramatic irony which is essential to the play because it’s based on the world wars and the titanic sinking.